Audio By Carbonatix
Welcome to the latest, greatest example of “how to waste your money in a corporate coffee giant” — the coffee spill tee.
To celebrate its 40th anniversary, the Starbucks brain trust wrangled 2008 CFDA/Vogue Fashion Fund winner and fashion designer Alexander Wang into “reimagining” the logo for a special edition of women’s soft knits.
It then successfully marketed the shirt to Nordstrom — and subsequently convinced women everywhere that countless glances at their java-stained racks were worth a cool $85 a pop.
Here’s a big cheers to the suckers shoppers at Nordstrom and a guarantee that if “spill” fashion is coming back, we’re pouring the wine and cranberry vodkas next.
