Caffiend: Adina Natural Highs
When you’re creating a feel-good coffee drink that prides itself on being Fair Trade Certified (that means it’s a partnership between the company and local farmers that gives farmers a larger share of profits), it doesn’t hurt to have the word “high” in your product name. The idea behind Adina for Life, Inc., the creators of the new Adina Natural Highs energy coffee drinks, is to make a (mostly) all-natural product that provides consumers with a pep-up, and maybe a warm, fuzzy feeling, too.